Logo, branding, identity, strategy
Creative Director: Concept, design, strategy and planning, coordination between departments, development and implementation of branding guidelines
About & Challenges
This was the first comprehensive brand revision in the 60-year history of AMDA. In addition to new colors, branding was standardized across the college, and brand guidelines were implemented.
Challenges:
- Revitalize branding without changing logo
- Institutional resistance to change
- Inconsistencies due to years of alterations to branding, names of school and ad hoc decisions
From an Outreach perspective, the strategic decision to transition from blue to the vibrant hue of purple for branding at outreach events has proven to be a success for AMDA.
— Blake Babbitt, Director of Outreach
Event Banners and Graphics
We have seen substantial increases in engagement and traffic from posts with the purple branding…
— Lindsey Starr, Associate Director of Social Media, Content Strategist
All stats exceeded the industry average for higher education social and increased traffic to amda.edu.
Social Media Redesigns
Collateral
Eric Almendral, Creative Director 